Experienced Product Designer who turns complex workflows into simple, easy-to-use interfaces, prototyping in real code rather than just static screens to speed up delivery.
Empathetic communicator who builds rapport easily, communicates clearly, and works effectively across teams. Highly coachable, with years of sporting experience that has shaped a growth mindset I bring into my professional career.
A straightforward, empathetic communicator who brings a sense of humour and strong values. I naturally take the lead in organising team social activities, helping to create a positive environment where people genuinely have fun!
Experience
- Led the product design for P4 Plan and P4 DAM (Digital Asset Manager), for major enterprise clients like Electronic Arts, Pinewood Studios, Xbox Game Studios and Meta Games.
- Redesigned core product areas from the ground up, including a complete overhaul of search, filtering and onboarding. This directly reduced backend server load, improved clarity for first-time users and helped the team win dozens of new sales.
- Bridged the gap between design and development by building interactive, coded prototypes using React, Ember.js and the Force UI design system, rather than just handing off static Figma screens.
- Integrated an AI-driven workflow that allows designers to move directly from product manager notes to coded prototypes in Claude Code. By utilising the system's existing context management (CLAUDE.md) and slash-command tools, I helped design teams across the business significantly speed up their prototyping process.
- Led UI design across core database features in Budibase's enterprise platform, creating intuitive interfaces that helped the product stand out in the low-code market. Recognised in the no-code community for standout UX, with frequent mentions across forums and competitor roadmaps.
- Ran a paid research study with over 30 users to identify usability issues in the automation builder. Findings influenced roadmap priorities and led to a measurable increase in satisfaction and a reduction in support queries.
- Designed new AI-powered features from concept to prototype, including generative apps and smart workflows, ensuring alignment with user needs and business goals.
- Redesigned a B2C homepage using data-driven UX improvements that led to a 90% increase in conversions. This and future design and development work contributed to major new business opportunities for Dawson Andrews.
- Built and maintained a scalable Figma design system, improving developer handoff accuracy to 95% and reducing rework by 20%.
- Other experience and freelance work available on LinkedIn.
Skills
Product & UX Design
Frontend Prototyping
AI & Automation
Tools & Analytics
Education
BDes (Hons) Interaction Design
Ulster University — 2017–2021
Extended Diploma in Interactive Media
2015–2017
Hobbies
Studied martial arts since 2007, with over 18 years of experience. Black belt in Jiu-Jitsu and several years of Judo practice. Also enjoy fishkeeping, karting, and have a real love for dogs, especially fluffy ones!