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Perforce P4 DAM, P4 Plan, P4 Cloud and more.

• Increased Product Sales: Rebuilt trial onboarding to eliminate setup friction so prospects could self-evaluate seamlessly, streamlining the sales process and generating a higher volume of pipeline opportunities.
• Front-End Engineering: Leveraged Claude Code to build and ship production UI, boosting feature velocity by 25% with a leaner team and cutting feature-planning time in half.
• AI Innovation & Leadership: Engineered custom Claude workflows to automate UI generation and design specifications. Won “Best Designed” at the 2026 company hackathon, scaled adoption across 5+ design groups, and earned a seat on the company’s high-level AI task group to shape AI workflows for a 20-person design organisation.
• Product Ownership: Directed end-to-end product design across multiple product offerings, including software version control, digital asset management and creative project planning, while partnering with executive leadership to drive customer acquisition and retention.
• UX & Navigation Overhaul: Eliminated friction points by redesigning information architecture and in-product navigation, replacing clunky user workarounds with seamless journeys that measurably improved user satisfaction.

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Budibase Low-code platform for internal apps, automations and AI agents.

• AI-Focused: Solved data-heavy UX challenges common in complex AI workflow systems, demonstrating the ability to independently design intuitive, AI-driven interfaces.
• End-to-End Ownership: Spearheaded product direction and design for core features, helping Budibase advance toward profitability as an independent AI startup.
• UX Transformation: Partnered with the Head of Design and Product to rebuild the core infrastructure for AI agents, successfully driving user complaints down from 25 per month to zero.
• Streamlined Onboarding: Reduced onboarding friction from 20 steps to 3 to accelerate time-to-value, boosting trial conversions and driving the purchase of additional products and professional licenses.

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DawsonAndrews Digital product design agency.

• Major Client Success: Led research-driven redesigns of CityFibre’s B2B portal and homepage, doubling user satisfaction and increasing completed availability checks by 90%. This generated tens of thousands of pounds in additional revenue, securing a major new agency account and funding nine new hires, including two designers.
• Team Leadership: Mentored junior and mid-level designers while scaling the team from two to six. I’m super proud to have supported designers who have since built thriving careers in the Belfast tech scene.
• 0-to-1 Product Launch: Partnered with former rugby international star David Humphreys to design, brand, and launch SportsWork as a dedicated sporting jobs platform from scratch, successfully scaling it into an independent, profitable business.
• Cross-Domain Expertise: Delivered impactful design solutions across diverse sectors, including startups, marketing platforms, e-commerce, news outlets, public sector services, enterprise software, public infrastructure, and sports.
• Design Systems: Built complex design systems, tokens, and component libraries for CityFibre and GSMA. These systems improved development metrics, making the team a top performer across 10 service partners. Streamlined handovers reduced developer questions and cut design rework tickets from 15% to 5%.
• Accessible Design: Adapted CityFibre’s vivid brand colours to meet AA contrast requirements and adjusted typography for readability across the website and portal.

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Contract design for startups, law firms and local businesses.

• Partnered with local companies, including LoyalBe, alongside an Australian law firm and independent projects to broaden UX design expertise between full-time roles.

Northern Ireland Civil Service Public sector digital services.

• Secure Environments: Served as lead designer on confidential digital products utilised by the Police Service, the Department of Justice, and other public sector agencies.
• Public-Facing Platforms: Designed digital recruitment and employment experiences deployed across towns and cities throughout Northern Ireland, positively impacting hundreds of recruiters across targeted services.
• Recognition: Received a Departmental Head Award for outstanding work in digital service design.