About

Perforce Enterprise planning and digital asset management (DAM) software for games and media.

• Lead designer for planning and DAM tools used by major studios, including Electronic Arts, Xbox Game Studios, and Meta.
• Bridged engineering gaps: When front-end capacity dropped by 66%, I wrote and shipped production UI code using Claude Code. This maintained momentum, increased feature output by 25% compared with six months earlier, and halved planning meeting time per feature.
• AI innovation: Built custom Claude skills, MCP servers, and Figma plugins to automate UI generation and design specs. Won Best Designed at the 2026 company hackathon. As a result, I was invited into the company’s high-level AI task group to develop new AI features for the design organisation.
• Driven enterprise sales: Rebuilt product trial onboarding, removing complex setups so prospects could easily evaluate the software. Sales representatives said it made their job easier and offered more sales opportunities.
• Resolved user bottlenecks: Redesigned search, navigation filters, and asset previews to fix severe friction points that previously forced users to rely on the browser back button.
• Shipped standout features: Designed Capacity Planning, a highly praised feature that differentiated the product in a crowded marketplace and drew in new customers.

Budibase Open-source, low-code platform for internal apps, automations, and AI agents.

• End-to-end ownership: Owned product design for the platform, helping design the core features that transformed the startup into a near-profitable business.
• UX overhaul: Redesigned the automation builder after a 25-user research study. Visualised how data entered and exited each action, reducing community complaints to zero. This redesign became the foundation for Budibase’s new AI agent product line.
• Enterprise features: Designed complex platform capabilities including conditional branching, role-based permissions, and spreadsheet-style formula calculations.
• Streamlined onboarding: Redesigned the licensing system to simplify onboarding across cloud, self-hosted, and air-gapped enterprise environments.

DawsonAndrews Digital product design agency.

• Major client success: Led design for CityFibre (a major UK telecom). Redesigned their B2B portal and homepage based on extensive user research, doubling user satisfaction. This success helped win new accounts and funded 9 additional agency hires.
• 0-to-1 product launch: Designed and launched a startup, SportsWork, from scratch across branding and product design. It successfully transitioned into an independent, profitable business.
• Design systems: Created and managed enterprise design systems, establishing token structures and component libraries for global clients like CityFibre and GSMA.
• Team leadership: Mentored junior and mid-level designers, helping scale the internal design team from 2 to 6 members.

Northern Ireland Civil Service Public sector digital services.

• Secure environments: Served as a lead designer on confidential digital products utilised by the Police Service and the Department of Justice.
• Public-facing platforms: Designed digital recruitment and employment experiences used across towns and cities in Northern Ireland.
• Recognition: Received a departmental head award for outstanding work in digital service design.