Summary
- Lead Product Designer: Own multiple products, driving research, feedback, and product vision to transform complex technical workflows into simple, intuitive interfaces.
- AI-First Workflow: Prototype in real code using Claude Code, Cursor, and Figma to successfully publish end-to-end features much faster than traditional static screen handoffs.
- Growth Mindset: Bring a highly coachable, growth-oriented mindset to my professional career, shaped by years of high-level martial arts training and coaching.
- Witty & Down-to-Earth: Thrive as an extraverted, empathetic culture builder who organises team socials and loves chatting with real people about their lives. Tell me one interesting thing or fact about yourself during our first chat!
Experience
September 2025 – Present
- Led the product design for P4 Plan and P4 DAM (Digital Asset Manager), for major enterprise clients like Electronic Arts, Pinewood Studios, Xbox Game Studios and Meta Games.
- Redesigned core product areas from the ground up, including a complete overhaul of search, filtering and onboarding. This directly reduced backend server load, improved clarity for first-time users and helped the team win dozens of new sales.
- Bridged the gap between design and development by building interactive, coded prototypes using React, Ember.js and the Force UI design system, rather than just handing off static Figma screens.
- Integrated an AI-driven workflow that allows designers to move directly from product manager notes to coded prototypes in Claude Code and Cursor. By utilising the system’s existing context management (CLAUDE.md) and slash-command tools, I helped design teams across the business significantly speed up their prototyping process.
Jul 2024 – Jul 2025
- Led UI design across core database features in Budibase's enterprise platform, creating intuitive interfaces that helped the product stand out in the low-code market. Recognised in the no-code community for standout UX, with frequent mentions across forums and competitor roadmaps.
- Led the end-to-end UX redesign of Budibase’s core workflow builder, guided by a paid research study of 25 users. Established a scalable, highly visible data framework that laid structural groundwork for the company’s pivot to an AI-first automations platform, with measurable gains in satisfaction and fewer support queries.
- Designed new AI-powered features from concept to prototype, including generative apps and smart workflows, ensuring alignment with user needs and business goals.
Jun 2021 – Jul 2024
- Redesigned a B2C homepage using data-driven UX improvements that led to a 90% increase in conversions. This and future design and development work contributed to major new business opportunities for Dawson Andrews.
- Built and maintained a scalable Figma design system, improving developer handoff accuracy to 95% and reducing rework by 20%.
- Other experience and freelance work available on LinkedIn.
Skills
Product & UX Design
Interaction Design
Rapid Prototyping
Design Systems (Architecture & Tokens)
Usability Testing
Data-Driven UX
Accessibility (WCAG)
Information Architecture
Frontend Prototyping
React.js
Ember.js
TypeScript
Tailwind CSS
HTML/CSS
Git Version Control
Component-Driven Development
AI & Automation
AI-Assisted Workflows
Claude Code
Cursor
GitHub Copilot
Prompt Engineering
Generative UI Concepts
Tools & Analytics
Figma
PostHog
Maze
Mouseflow
Google Analytics
Local Dev Environments
Education
BDes (Hons) Interaction Design
Ulster University, 2017–2021
Extended Diploma in Interactive Media
2015–2017
Hobbies
Studied martial arts since 2007, with over 18 years of experience. Black belt in Jiu-Jitsu and several years of Judo practice. Also enjoy fishkeeping, karting, and have a real love for dogs, especially fluffy ones!